Keeping things simple, email marketing is about promoting your products and service through email. Many brands use email marketing to build relationships with their business leads, offer coupons, and encourage customer loyalty.
It is also a vital avenue for posting updates about a brand.
Is email marketing still effective?
Definitely! Email marketing is a form of direct marketing, just like sending postcards about your business to mailboxes. However, email marketing is more cost-efficient because the message is delivered in a digital format.
Although email is one of the first services that the internet revolution brought to us. It is still one of the most effective means of personal and business communication today. Many marketers believe that email marketing is still the most effective means of getting business leads and generating sales.
That is why email marketing is still one of the most critical tools in the marketing arsenal of businesses today.
What are the benefits of email marketing?
Email marketing is a vital part of the customer acquisition strategy of many businesses. Most consumers do not make an instant buying decision because of issues relating to the trust. That is why brands tend to send out emails to build trust and break the resistance of the consumer.
After that, brands continue to keep consumers in their email list engaged with the latest information and offers that lead to repeated patronage. A recent study shows that 28% of consumers subscribe to email lists to receive updates from the brands they love.
What are email marketing programs?
Email programs help marketers navigate through the tasks of email marketing and even automate the sending of emails. For instance, MailChimp or Constant Contact are online platforms for managing email lists and sending emails to subscribers.
This type of program also has useful features for accessing analytics such as open rates, bounce rates, click-through rates, conversion rates, and many more.
Email marketing vs. other marketing methods
Almost all internet users have an email address, including those who do not have social media accounts. So email marketing allows you to connect with a massive amount of users beyond your present reach. A recent study shows that 75% of adults that use the internet prefer that brands contact them through their email!
Businesses that are not using email marketing strategies are missing a lot. It is an efficient means of strengthening relationships with existing customers and reaching out to a broader audience. Another vital benefit of using email marketing is that it yields a higher ROI compared to other marketing methods.
How can DCM help you with Email Marketing?
You already have an audience so you don’t have to spend a fortune to advertise to them any longer. Thankfully, everything is trackable with email marketing. You can monitor clicks, fish out those who are not opening your emails, and much more.
This insight into your email marketing allows you to tweak you’re your mails to maximize your ROI from your email list and DCM can assist you with this process.
Would you like to learn more about how we can help? Click here to contact us about email marketing.