PPC ( Pay-Per-Click ) Management Services
Pay-per-click, or PPC, is the quick way to your business in front of the right audience at the right time with a targeted online campaign.
The power of PPC marketing is undeniable as it can produce conversions and leads within days. The created ads are shown to targeted audience members via search engine results pages (such as Google or Bing) or social media sites (such as Facebook or Instagram).
We will always prioritize efficient ad spending to ensure maximum profitability. After we have a clear understanding of your audience based on your ad feedback, we will start an ongoing optimization that frequently changes based on the performance.
What separates PPC marketing from other forms of marketing is the opportunity to make impactful adjustments on the spot. During the optimization, there will be tweaks to the keywords, ad placements, website, and conversion funnel until we see numbers that are above the industry standard.
You’ll know your PPC marketing is working as it will provide results faster than other forms of marketing.
The overall objective here is to turn those clicks into conversions, basically everything is a cost-per-click (CPC). Advertising to the right people at the right time is very important.
Are you getting good conversions?
Other agencies may promote many clicks or low CPC numbers, however, that doesn’t matter if it doesn’t generate conversions. Everyone should want to get conversions. But you should always consider the cost of each conversion.
We want you to know that we will focus on quality instead of quantity. We will always focus on the quality of your leads instead of the quantity so that you’ll achieve a higher ROI.
Do you optimize existing campaigns?
You may want to have an ongoing optimization plan in place when doing PPC. Performing A/B tests is a great strategy to prevent you from overspending on dud campaigns. We can simply compare two or more variations (such as the ad copy or the landing pages) within the campaign to see which one performs better.
Are you tracking your conversions?
We know how important conversions are for digital marketing. A PPC campaign can only be optimized if it is properly tracking conversions or goals. This data is how we know what happens after a customer clicks on your ad. When this tracking is properly setup, we can see if the ads are producing more phone calls, completed lead forms, or physical store visits.
PPC Marketing Services
Before we utilize a PPC platform, we’ll consult with you first as to learn your overall goal and objective. Once we feel we are a good fit, we can take action and move forward with getting your website prepared for PPC marketing.
Additionally, you’ll get custom reports and insightful data to help you learn more about your audience. If you have questions about your campaigns, we can help you with that as well.
Here are several of the PPC marketing services that we currently provide:
Paid Search Advertising on Google and Microsoft
We will advertise within on these search engine marketing platforms to show sponsored text-based listings on Google, Microsoft/Bing or their partnered websites. With this campaign, you’ll only pay when someone clicks on the sponsored listing on Google or Bing.
Display Advertising on the Google Display Network
We will place image-based ads on various websites associated with Google such as news websites, niche blogs and other websites on the internet. With this campaign, you’ll only pay when someone clicks on the display advertising.
Search and Display Retargeting
We will use the data from the search or display advertising campaigns to retarget people who has already visited your website. You can then get those previous visitors to see your new ads for a better chance at getting the conversion using the Google Display Network. With these retargeting campaigns, you’ll only pay when someone clicks on an ad.
Google Ads Call Tracking
We will create campaigns designed to encourage phone calls to your business. With a call tracking prioritized campaign, we can see what ads and keywords are driving phone call conversions.