content marketing strategy is the guide to successfully plan, produce and promote your goals.

It’s difficult to create and manage successful content. If you plan to spend money on advertising your business, you probably need a content strategy. Work with us so we can get your content strategy ready for the next 3, 6, or 12 months.

A few of the main important topics we’ll figure out with your business includes:

  • What content should we write?
  • What content should we prioritize?
  • Who should write the content?
  • Where should the content go?
  • How much content do we write?
  • How will our audience find the content?
  • How did we end up with duplicate content?
  • How do we know if our content works?

Why content strategies works

When you have an online presence, goals and an audience, you need to take it to the next stage and have a solid content strategy for the year. Digital Consultant Marketing can help you plan everything out and combine all the moving parts to create a successful strategy.

As your digital marketing partners, we’ll fit in anywhere you need us. Whether you need a total rewrite of your content for a redesign, or if you need to train your writer to follow the best practices in the industry.

Combining SEO with a content strategy

Creating great content is one of the most important rules of SEO. The content must be optimized for the ranking algorithms while keeping it just right for humans. Finding that balance can be difficult.

Successful content can only be measured by the correct parameters. For many businesses, the actual search volume is not as important as the qualified leads and your data should reflect that fact.

Content strategy onboarding

When we learn about your goals, vision, and current status of your content, we can start the onboarding process.

The content strategy onboarding stage may include:

  • Editorial and brand discovery
  • Content auditing and analysis

Content strategy research

After we analyze your audience and competition, we can start building a unique strategy for your content.

The content strategy research stage may include:

  • Audience research
  • Competitive analysis
  • Topic analysis
  • Content ideation
  • Content production

Content strategy guidelines

Finally, we will create a new plan, outline, and guide for your copywriters. We can train your current copywriters or even write the content ourselves.

The content strategy guideline stage stage may include:

  • Content priority guide
  • Audience language guide
  • Best practice guide
  • Copywriting guide
  • Cross-channel promotion guide

Are you ready for us to help you with your content strategy?